In today’s modern business world where choices abound in regard to every purchase imaginable it is of paramount importance that business owners develop strong relationships with people who can provide them support. Support in all forms, not just leads or potential sales, but support in their day to day business dealings and more importantly, support in their development as business owners. To help them come to terms with the ever changing business environment in which we operate. Changes that occur in taxation, training, recruitment, sales and marketing, product development, social media, human resource management and the list goes on. As a small business owners it is nigh on impossible to manage all these issues without knowing who to turn to for help. That is where your network becomes most valuable.
Many of today’s networking groups focus solely on lead generation for members with little if any effort put into training and development. So where do members of those networks go to learn new skills and get up to date information on changes in their environment? They come to Profit Network Australia where our focus is o education and networking. Learning how to become better business owners, operators and managers whilst building a network of like minded people to share knowledge with and to practice new skills on to become better at what we do. To network our way to success means to share our knowledge and opportunities within our network so all members can enjoy success and not just to be a lead generator for someone else’s business. You should be networking to grow your own business.
Joining a network that can enhance your skills will lead to new opportunities because the more you know the more you will understand what needs to be done to create the success you desire. Knowledge is power and lack of knowledge is limiting. Limiting your growth potential. No matter what type of business you are in or how big or small your organisation may be, the greater your access to valuable knowledge the better chance of success you will have. Attending a network meeting that simply hands out random leads does not empower you to become more successful or independent. In fact, t could keep you dependent on the network for leads. Wouldn’t it be better to attend a network where you are empowered to learn new skills that you can employ at your leisure that will grow your business? I know which type of network I would want to become a member of. What about you?
If you are in business and you understand the true power of networking and what it can do for your business development and growth then you will agree with me that joining a network makes sense. Just be sure to join the right one.